Consultancy

I provide evidence-based consultancy services in tourism and hospitality, working with a
diverse range of clients including corporate organisations, destination management organisations (DMOs), educational institutions, government bodies, and non-profit initiatives. My consultancy work is designed to enhance strategic planning, innovation, sustainability, and educational excellence in the rapidly evolving tourism and hospitality landscape.

With over 15 years of international experience across industry and academia worldwide, I bring both theoretical depth and practical insights to every project. My approach is rooted in research, informed by global trends, and tailored to the specific context of each client. I work collaboratively with stakeholders to diagnose challenges, identify opportunities, and implement practical, scalable solutions that deliver measurable results.

Areas of Expertise

Destination Management
Supporting cities, regions, and countries in developing sustainable, culturally sensitive, and visitor-centred destination strategies. This includes marketing, branding, stakeholder engagement, and resilience planning.
Special Interest and Cultural Tourism
Advising on the development and promotion of niche tourism segments such as food tourism, heritage tourism, and experiential travel. I help destinations and organisations create meaningful and authentic visitor experiences that reflect local identity and values.
Service Excellence Design
Helping hospitality businesses map and enhance the customer journey, elevate service standards, and embed a culture of continuous improvement and guest satisfaction across departments.
Tourism & Hospitality Curriculum Development and Accreditation
Working with universities, colleges, and training institutions to design, review, and update academic and vocational programmes aligned with industry needs, international standards, and future skills.
Academic Programme Review and Validation (Internal and External)
Acting as an external advisor or reviewer for new programme approvals, quality assurance reviews, and institutional accreditations. I provide expert input into curriculum alignment, assessment strategy, and graduate outcomes.

My consultancy style is collaborative, data-informed, and impact-driven. Whether facilitating a one-off workshop, conducting a strategic review, or engaging in a long-term advisory relationship, I aim to build capacity and leave organisations with tools and frameworks they can apply long after the engagement ends.

Let's Connect!

I am available for short-term assignments, long-term partnerships, and bespoke expert consultations across the tourism and hospitality sectors, both in-person and remotely. Let’s work together to turn your challenges into opportunities and your ideas into action!